In 2014 Founder Arlene Nolly had a desire to create natural fragrances in hope that it would bring peace and calm to her daughter Lauren, who has a rare blood disorder.

At the Heart of DUX is a desire to make natural fragrances a part of everyday life and living. Embracing natural ingredients and allowing it to create a memorable, lasting atmosphere.

The DUX Flagship Store in The Rocks is the centre of the DUX motto "Life is About Embracing Small Joys". Arlene intentionally designed the space to reflect the small joys in life and wants her customers to experience the same.

As DUX enters its 10th Anniversary, they hope everyone can finds the small joys in their fragrances.